STADIUM MONITOR DISPLAYS
Who doesn’t dream of being up on the jumbotron in a giant stadium while rooting for your favorite team? By collecting the social media photos tagged with #onepride, Linkies makes this a reality for Detroit Lions fans in attendance at Ford Field (throughout the 2014-17 season).
NFL DRAFT PROMOTION / WEBSITE EMBED
To create hype around the 2014 NFL Draft and the Detroit Lions “One Pride” campaign, Linkies created a #OnePride Fan Wall that was embedded on the DetroitLions.com draft landing page and displayed at events.
DISTRICTDETROIT.COM BRAND SOCIAL FEED
September 20, 2014, was the official groundbreaking for The District Detroit, a 20,000-seat hockey arena (future home of the Detroit Red Wings) and 45-block entertainment complex in Detroit. Since that day, Linkies has been collecting all social conversations, and displaying approved posts on DistrictDetroit.com and at official District Detroit events. The District Detroit is scheduled to open in the summer of 2017.
Motor City Casino
RED WINGS VIEWING PARTY / EVENT DISPLAY
Motor City Casino’s Sound Board venue utilized Linkies’ live social media display as the centerpiece to their Red Wings Viewing Party. This helped boost social engagement during the event, as well as promote the venue.
STADIUM MONITOR DISPLAYS
Linkies provided the Buffalo Bills with social media displays when they were snowed out, and moved their game to Detroit’s Ford Field. It engaged fans that were both in attendance and back at home, by allowing them to interact with the Jumbotron and get their 15 minutes of fame.
Michigan Democratic Party
BILL CLINTON EVENT DISPLAY
To help raise money at the Jefferson Jackson Fundraiser featuring former president Bill Clinton, Linkies created a live social display. The event’s #mijeffjack hashtag trended nationally during the event.
Lowe Campbell Ewald Advertising
MULTI-CLIENT SOCIAL FEED / LED DISPLAY
This 3-story LED screen curates all social conversations for the agency’s 40+ brands, and displays them for everyone in the agency to see. What better way to get to know your brand, than seeing what people are posting about it every day you walk into the office.
X Games to Detroit
#XG2D SOCIAL CAMPAIGN / WEB EMBED
To bring the X Games to Detroit, Linkies curated all #XG2D social media conversations and embedded them in XG2D.com. Despite Austin winning the bid, Detroit definitely won the battle of social engagement.
Linkies created a live event display for Brandcamp University that encouraged attendees to post about the event with the #BCamp13 hashtag. In the end, two-thirds of all attendees participated, and exposed the University far beyond the event.
Michigan Black Chamber of Commerce
At the 2013 Urban Economic Conference in Detroit, Linkies created a live display that encouraged attendees to post throughout the event. The event’s hashtag #UECdet13 trended locally on Twitter.
Art Van Furniture
ArtVan wanted to do a contest based around social sharing by using two hashtags, #ArtVan + #SofaSelfie. To be eligible, entrants had to post using both hashtags, and winners were determined by total number of likes, retweets and shares (on Twitter, Instagram and Facebook). Linkies was there to collect all the posts, total all the numbers, and provide the final report to Art Van.